Design to Sell: Use Microsoft Publisher to Plan, Write and Design Great Marketing Pieces (Bpg-Other)
Editorial Reviews
Book Description
Not a designer? Don’t have a big marketing budget? Now you can design effective marketing materials yourself with this guide written by best-selling author and design expert Roger C. Parker. This one-stop guide to marketing gives you the basics for creating effective messages and step-by-step instruction for using Publisher 2003 to design compelling, easy-to-read marketing materials that deliver your message successfully.
Even if you’re not a designer or you have no marketing experience, you’ll get expert advice and learn how to: • Develop a market empathy, think like your market, and solve their problems using their language • Format your message so it’s attractive and easy to read—by taking a crash course in graphic design • Save time and money by using Publisher to create several different types of effective marketing pieces—including postcards to promote your business and newsletters that keep you in touch with your customers • Use techniques for quickly harnessing powerful Publisher capabilities • Do it right from the start and avoid common pitfalls and design mistakes
Each chapter includes an interactive exercise as well as review questions with answers on the author’s companion Web site. Also on the Web site are downloadable worksheets and templates, more illustrations of the projects in the book, additional before-and-after project makeovers, and other resources.
From the Publisher
Key Book Benefits: - Demystifies design in clear, simple, everyday language that is easy for non-designers and non-marketers to understand - Focuses on the key steps needed to create attractive, easy-to-read marketing and training materials - Emphasizes tips, techniques, and how to avoid expensive mistakes that spell the crucial differences between messages that are read and messages that are ignored - Includes before-and-after project makeovers, worksheets, review questions, and glossaries of new terms appearing in each chapter - Offers bonus templates, worksheets, and more on the companion Web site
Design to Sell: Use Microsoft Publisher to Plan, Write and Design Great Marketing Pieces (Bpg-Other)
Design to Sell: Use Microsoft Publisher to Plan, Write and Design Great Marketing Pieces (Bpg-Other),Roger C. Parker,Microsoft Press,0735622604,Computer Bks - Desktop Publishing,Computer Books: Desktop Publish,Computers,Desktop Publishing,Desktop Publishing - General,Desktop Publishing - Publisher,Internet - Web Site Design,Marketing - General,Computers / General
Design to Sell: Use Microsoft Publisher to Plan, Write and Design Great Marketing Pieces (Bpg-Other)
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