Editorial Reviews
Love Zero
Music Review:
Music Review
Rock 'n Roll Relix (Series): 1974-1975
Mendelssohn: String Quartets, Op. 44
Mystic Melodies, Vol. 1 [Import]
L.A. Weekly
"The Prids whip the stars open with skinny ties and luxuriate in the stardusted fuzz of guitar-based, danceable grooves."
The Portland Mercury
"Imagine if My Bloody Valentine and New Order collaborated when they were both at their peaks. That's The Prids."
Album Description
'Love Zero' is a distinct mix of potent baselines, driving and emotive guitar work, groove inflicting rhythms and percussion, and daftly layered synthesizers. The songs combine Kraut-rock intelligence, synth-pop accessibility, and the immediacy of punk rock, and then move on to gut-level experimentalism – razing all points in between. "Their sound is haunting, atmospheric, and not the least bit cliché---sort of like Ultravox with a krautrock chaser, The Jesus and Mary Chain with a hush. The Prids are dreamy yet powerful to the point of pulverization." - Rochester City Newspaper