Setting the PACE in Product Development, A Guide to Product and Cycle-time Excellence
Editorial Reviews
Review
"Setting the PACE embodies all the precepts and directions of PDMA in that its primary thesis is reducing the concept-to-consumer cycle time while heightening the need for improvements in all supporting functions such as marketing, R & D, consumer research, logistics, etc. Its strengths lie in clearly recognizing the multiple functional disputes that exist within most companies and redefining these functional roles to align with and support new product development...This book is more of a primer, which would make it essential reading for companies beginning to recognize that they no longer qualify as a "fast follower" as defined by Michael Porter."
-Journal of Product Innovation Management, May 1997
Review
"Setting the PACE embodies all the precepts and directions of PDMA in that its primary thesis is reducing the concept-to-consumer cycle time while heightening the need for improvements in all supporting functions such as marketing, R & D, consumer research, logistics, etc. Its strengths lie in clearly recognizing the multiple functional disputes that exist within most companies and redefining these functional roles to align with and support new product development...This book is more of a primer, which would make it essential reading for companies beginning to recognize that they no longer qualify as a "fast follower" as defined by Michael Porter."
-Journal of Product Innovation Management, May 1997
Setting the PACE in Product Development, A Guide to Product and Cycle-time Excellence
Setting the PACE in Product Development, A Guide to Product and Cycle-time Excellence,Michael E. McGrath,Butterworth-Heinemann,075069789X,Business / Economics / Finance,General,Industrial Design - Product,Management - General,Marketing - Product Management,New products,Product Design,Production Engineering,Production planning,Science/Mathematics,Technology,Business & Economics / Management,Management & management techniques,Research & development management
Setting the PACE in Product Development, A Guide to Product and Cycle-time Excellence
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