Television Industries
Television Industries
Editorial Reviews
Book Description
Fully illustrated ,Television Industries is an authoritative and accessible guide to the inner workings of the television industry. While not a production study, this book provides insights into the inner workings of the industry. Its central concern is with processes, not texts, techniques, or histories. Television Industries focuses on the essential elements of the industry that provide the backdrops against which broadcasters shape and sell their products, including the policy and regulatory frameworks and the swiftly changing world of video production technology. This book also examines the working practices of scheduling, budgeting, selling advertising air-time, and so forth. Extensively cross-referenced, this guide allows readers to discover for themselves some of the complexity of this industry.
About the Author
Douglas Gomery is resident Scholar at the Library of American Broadcasting and Film at the University of Maryland.
Television Industries,Douglas Gomery,British Film Institute,1844571076,General,Mass Media - General,Movie / TV Tie-Ins,Performing Arts,Performing Arts/Dance,Popular Culture - General,Performing Arts / Mass Media
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Television Industries
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