McDonaldization Revisited: Critical Essays on Consumer Culture

McDonaldization Revisited: Critical Essays on Consumer Culture

McDonaldization Revisited: Critical Essays on Consumer Culture

Editorial Reviews
Review
“...this volume, despite some occasional heady theory, can engage the reader at any level. Witty, wry, urbane by turns, it is a wonderful example of scholarship in action.”–Choice

Book Description
An international, multidisciplinary group of scholars examines the thesis of George Ritzer's popular book The MacDonaldization of Society. The essays analyze the premise of "McDonaldization," provide richer theoretical discussions of the relationship between Ritzer's analysis and semiotics, critical theory, feminism, and postmodernism, and extend the thesis to other areas of consumer culture.

McDonaldization Revisited: Critical Essays on Consumer Culture

McDonaldization Revisited: Critical Essays on Consumer Culture,Mark Alfino,John S. Caputo,Robin Wynyard,Praeger Publishers,0275958191,Anthropology - Cultural,Business & Economics,Consumer Behavior,Consumer Behavior - General,Consumption (Economics),Essays,Fast food restaurants,Popular Culture,Popular Culture - General,Social aspects,Social structure,Sociology,Social Science / Sociology / General

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McDonaldization Revisited: Critical Essays on Consumer Culture

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