Ad Worlds : Brands, Media, Audiences (A Hodder Arnold Publication)

Ad Worlds : Brands, Media, Audiences (A Hodder Arnold Publication)

Ad Worlds : Brands, Media, Audiences (A Hodder Arnold Publication)

Editorial Reviews
Book Description
This book draws upon current work in cultural studies, discourse analysis, and marketing to provide a basis for the study of ads in culture. Challenging the view of advertising as a homogeneous and all-powerful institution, this is a highly readable and entertaining introduction to the ways ads are produced, transmitted, and interpreted.

Ad Worlds : Brands, Media, Audiences (A Hodder Arnold Publication),Greg Myers,A Hodder Arnold Publication,0340700068,Advertising,Advertising & Promotion,Business & Economics,Business / Economics / Finance,Business/Economics,Popular Culture - General,Sales & Selling - General,Cultural studies,Film, Media, & Performing Arts,Media studies,Performing Arts / Mass Media

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