Sports, Culture and Advertising; Identities, Commodities and the Politics of Representation

Sports, Culture and Advertising; Identities, Commodities and the Politics of Representation

Sports, Culture and Advertising; Identities, Commodities and the Politics of Representation

Editorial Reviews
Book Description

This edited collection explores a range of strands around the nexus of sport, culture, and advertising, addressing themes associated with gender, race, sexuality, nationhood, disability, lifestyle, identity, globalization, and cultural resistance. It represents the first focused scholarly attempt to examine the interrelationships between sport, culture, and advertising and as such will be of significant interest to students and researchers in each of these areas.

Sports, Culture and Advertising; Identities, Commodities and the Politics of Representation,STEVEN JACKSON,Routledge,0415339928,Advertising,Advertising & Promotion,General,Pop Arts / Pop Culture,Popular Culture - General,Social aspects,Sports,Sports & Recreation,Sports & Outdoor Recreation

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Sports, Culture and Advertising; Identities, Commodities and the Politics of Representation

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