Brands & Desires
Brands & Desires
Editorial Reviews
Book Description
Brands identify products and services. Yet a brand is much more than a "brand name" or a "brand logo" on a "brand-name product." Brands reflect individual and collective desires that go far beyond a product's utilitarian benefit. Brands are found in every business and in every market. The sense of fascination they evoke is the key to the success of such brands. Brands & Desires presents 25 vivid examples of the link between brands and desires, beginning with The Rolling Stones (desire: coolness), and continuing on to include Apple computers (religion), De Beers diamonds (fidelity), Ikea furnishings (growing up), Freitag bags (individuality), Marlborough cigarettes (freedom), Benetton clothing (justice), Red Bull softdrink (action), and Greenpeace (resistance).
By Bernd Kreutz.
Paperback, 7.25 x 9.5 in./104 pgs / 44 color.
Brands & Desires,Bernd Kreutz,Hatje Cantz,Hatje Cantz Publishers,3775791582,Art,Art & Art Instruction,Commercial - General,Criticism,Popular Culture - General
Music Books
Brands & Desires
Books:
- By Means of Performance : Intercultural Studies of Theatre and Ritual
- CISA Exam Cram 2 : Certified Information Systems Auditor
- Consumption in an Age of Information
- Cosmic Grooves-Aries : Your Astrological Profile and the Songs that Define You (Cosmic Grooves)
- Country Music Goes To War
- Creating Motion Graphics with After Effects, Vol. 2: Advanced Techniques (3rd Edition, Version 6.5)
- Cultural Theory and the Problem of Modernity
- Culture and Technology
- Cybersexualities
- Cyborg Citizen; Politics in the Posthuman Age
Books
books
Books
- Oyster Plates
- The Insider's Guide to Managing Your Credit: How to Establish, Maintain, Repair and Protect Your Credit
- Silver Screen Samurai: The Best of Japan's Samurai Movie Posters
- Art of Client Service
- Southwick's the Law of Healthcare Administration, Third Edition
- Subantarctic Macquarie Island : Environment and Biology (Studies in Polar Research)
- Reality Rules, The Frontier (Wiley Professional: Reality Rules: Picturing the World in Mathematics)
- The Laughing Man
- The Queen of Springtime (New Springtime)
- The New Southwest Cookbook: Recipes from Outstanding Restaurants and Resorts in New Mexico, Arizona, Utah, and Colorado
- The Beading of My Heart: 52 Loom Beading Projects, Introducing the Mini-Frame Loom
- The Natural Pharmacist: Your Complete Guide to Menopause
- The Most Probable World:
- The San Juan Islands: Crown Jewels of the Pacific Coast
- The World's Best Anatomical Chart Series: Classic Library Edition : A Comprehensive Collection of 48 Classic Anatomical Charts in a Desk Size Version (World's Best Anatomical Charts Series)
- German Books: Deutsche Bücher ~ 7
- Erfolg mit Malawi- und Tanganjika-Buntbarschen
- Geologische Übersichtskarte des rheinischwestfälischen Steinkohlengebietes
- The Waiter & Waitress and Wait Staff Training Handbook: A Complete Guide to the Proper Steps in Service for Food & Beverage Employees