Advertising Cultures

"Advertising Cultures is a puzzling book. It emanates from the annual conference of the 2000 American Anthropological Association and comprises just under a dozen academic papers on the interaction of anthropology with advertising.The puzzle is that all the book's contributers imply that anthropologists and antropological methodologies are now commonplace in advertising." --Winston Fletcher, Times Higher Education Supplement

"Timothy Malefyt and Brian Moeran have provided a great service both to anthropology, and to the world of advertising in this delightful, rich compendium. Advertisers are some of the premier analysts of culture, though they may not know it themselves. Studying their praxis not only gives the world insights into some of the most fundamental aspects of social life. The brilliant papers in this collection also serve as exemplary models for the anthropology of work, with applications far beyond the study of advertising itself. The book has the additional virtue of answering the perpetual student query: "What can you do with a degree in anthropology?" These essays leave no doubt that anthropology has an essential and vital role in the world of business and commerce. It is one of the rare books that should be read both by social scientists, and M. B. A. graduates." --William O. Beeman, Anthropology Department, Brown University

Advertising Cultures,Timothy deWaal Malefyt,Brian Moeran,Berg Publishers,1859736785,Advertising,Advertising & Promotion,Advertising agencies,Anthropology - Cultural,Business & Economics,Business/Economics,Sociology,Sociology - Social Theory,Social Science / Popular Culture

Music Books

Books:

Books

books

Books