Editorial Reviews
Review
"This volume will be a useful addition to marketing and social sciences collections... Recommended" -- Choice
"An intellectually rich, deeply researched history of mass-produced consumer good whose success depends on its ability to connect people emotionally." -- David Farber, Enterprise & Society
"This well-written and nicely illustrated book illuminates how the imagery in greeting cards has reflected overt and covert classist assumptions." -- Cele C. Otnes
"A carefully detailed history." -- Antiques and the Arts Weekly
Review
"Barry Shank's A Token of My Affection advances a complex and compelling argument linking economic structures to profoundly personal emotions. This is an original and insightful book." -- Elizabeth Dillon, Yale University
"Greeting cards might seem a banal subject: the mass production of sentiment has after all been a main activity of corporate media. Barry Shank's fine study explodes the banality, showing with insight and finesse how a changing business culture reshaped not just production, from the 1840s to the 1950s, but family, friendship, emotion, and much else. Valentine, Christmas, and later a host of specialized cards both carried and helped solidify new social relationships. The combination of sympathetic analysis and historical sweep in A Token of My Affection -- along with the sensuous imagery of hundreds of reproduced cards -- makes this book a model of cultural studies and a delight to read." -- Richard Ohmann, Wesleyan College
A Token of My Affection : Greeting Cards and American Business Culture (Popular Cultures, Everyday Lives)
A Token of My Affection : Greeting Cards and American Business Culture (Popular Cultures, Everyday Lives),Barry Shank,Columbia University Press,0231118783,Business / Economics / Finance,Business etiquette,Consumption (Economics),Corporate & Business History - General,Economic History,Greeting cards industry,History,Industries - General,Popular Culture - General,Social Science,Social life and customs,Sociology,United States
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