Enchanting a Disenchanted World : Revolutionizing the Means of Consumption
Editorial Reviews
Book Description
"Seductively readable, Enchanting a Disenchanted World is a discussion stimulator without peer. With its comprehensive bibliography and student-friendly use of Marx, Weber, and postmodern theory, it provokes hypotheses and paper topics left and right. This is a boon for undergraduate sociology and a worthy three-quel to The McDonaldization of Society and Expressing America. It is relevant, fact-filled, and provocative."
-- Chris Prendergast, Illinois Wesleyan University
In this essential guide to how we now consume, George Ritzer provides original and probing insights into the new forms and settings of consumer culture. Ranging from hyper-real Disney worlds to the local shopping mall, these studies of the new cathedrals of consumption will be compelling to anyone interested in the cultural and economic importance of consumption in our society.
George Ritzer has established himself as the foremost observer of consumer culture. This is the most important book he has written since his classic work The McDonaldization of Society.
About the Author
George Ritzer is a Distinguished University Professor at the University of Maryland. He received the 2000 Distinguished Contribution to Teaching Award from the American Sociological Association and has chaired its sections on Theoretical Sociology and Organizations and Occupations. Among his most recent books are The McDonaldization of Society, New Century Edition, Enchanting a Disenchanted World , and, with Barry Smart, The Handbook of Social Theory.
Enchanting a Disenchanted World : Revolutionizing the Means of Consumption,George Ritzer,Pine Science Press,0761985115,Business & Economics,Business / Economics / Finance,Business/Economics,Consumer Behavior - General,Consumer Economics (General),Consumption (Economics),Economics - Macroeconomics,Marketing,Marketing - General,Popular Culture - General,Sociology - General,United States,Social Science / Sociology / General
Enchanting a Disenchanted World : Revolutionizing the Means of Consumption
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