Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society : Advertising's Impact on American Character and Society

Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society : Advertising's Impact on American Character and Society

Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society : Advertising's Impact on American Character and Society

Editorial Reviews
Book Description
Expanded and updated from the successful first edition, Ads, Fads, and Consumer Culture, Second Edition looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. New material includes classified advertising, advertising agencies in the recent economy, postmodern perspectives on advertising, new consumer cultures, metaphor and metonymy, product placement, and the 2002 California campaign for governor. A new chapter raises questions about prescription drug advertising and advertising to children. Visit our website for sample chapters!

Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society : Advertising's Impact on American Character and Society,Arthur Asa Berger,Rowman & Littlefield Publishers, Inc.,0742527247,Advertising,Advertising & Promotion,Business / Economics / Finance,Consumer Behavior - General,Consumer education,Media Studies,Performing Arts/Dance,Popular Culture - General,Popular culture,Social Science,Sociology,United States,Advertising industry,Cultural studies,Performing Arts / Mass Media,USA

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