A Century of American Icons: 100 Products and Slogans from the 20th-Century Consumer Culture

A Century of American Icons: 100 Products and Slogans from the 20th-Century Consumer Culture

Editorial Reviews
Review
“...succeeds in making readers aware of the changes in attitudes and perceptions towards class, gender, race, and lifestyles as reflected through advertising in the 20th-century US. Highly recommended. All collections.”–Choice
“Starred Review This text would be an asset for a communication, advertising/marketing, consumer education, sociology, or popular American culture course....This book gives students a new insight into the history of our country. Highly Recommended.”–Library Media Connection
“This volume will be especially useful for libraries supporting academic programs in business, economics and American studies.”–Lawrence Looks at Books

Book Description
Dogs eat burritos, camels smoke cigarettes, and frogs drink beer. Welcome to the Century of the Consumer. In the 20th century, Americans were romanced by consumer culture, which in turn reflected the changing attitudes, priorities, and values of the country. This book compiles entries on 100 consumer products--ten per decade--that figured prominently in the rise of consumer culture in the United States, telling the story behind the century's most popular products, slogans, and symbols.

A Century of American Icons: 100 Products and Slogans from the 20th-Century Consumer Culture

A Century of American Icons: 100 Products and Slogans from the 20th-Century Consumer Culture,Mary Cross,Greenwood Press,0313314810,20th century,Advertising,Advertising & Promotion,Brand name products,History,Imagery (Psychology),Pop Arts / Pop Culture,Popular Culture - General,Reference - General,Social Science,Sociology,United States,United States - 20th Century,Social Science / Popular Culture

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A Century of American Icons: 100 Products and Slogans from the 20th-Century Consumer Culture

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