Making the News: A Guide for Activists and Nonprofits
Editorial Reviews
Book Description
Written for activists, nonprofit organizations, or any concerned citizen, Making the News explains how to combine creativity with nuts-and-bolts media skills to score news coverage for important issues or nonprofit causes.
At a time when more and more people are becoming activists, this thoroughly revised and updated edition of Making the News explains how to generate news coverage of any important issue or nonprofit cause - and to do so within a reasonable budget. Based on interviews with professional journalists and media-savvy activists, this easy-to-use handbook describes how to stage media events, write distinctive news releases, contact reporters, deliver soundbites, and much more. Now including the latest information about online media coverage - including news Web sites, viral e-mail, and more - this new edition will also insure a media edge in the Internet age. The handbook's expanded sections on aggressive tactics, including extensive tips on how to create newsworthy visual imagery, provides everything needed to transform standard media events into spectacles that reporters won't ignore.
Book Info
Text explains how to generate news coverage of any important issue of nonprofit cause, and how to do so within a reasonable budget. Revised and updated to include new Web sites and blogs, and expanded sections on aggressive tactics. Illustrated. Softcover.
Making the News: A Guide for Activists and Nonprofits
Making the News: A Guide for Activists and Nonprofits,Jason Salzman,Perseus Books Group,0813340950,Contemporary Issues In Mass Communication,Endowments,Fund raising,Journalism,Media Studies,News Reporting,Performing Arts/Dance,Politics - Current Events,Popular Culture - General,Public relations,Publicity,Social Science,Sociology,United States,Mass Media,Current Events,Environmental Studies
Making the News: A Guide for Activists and Nonprofits
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