Public Relations Cases (with InfoTrac)
Public Relations Cases (with InfoTrac)
Editorial Reviews
Book Description
The Sixth Edition of PUBLIC RELATIONS CASES continues to study examples of public relations by following the author's philosophy that great PR comes from interactive participation among sources and receivers of information. The text walks students through the evaluation of excellent case studies and helps students to why select public relations cases had the effect they did. This text's excellent organization, practical and theoretical coverage of topics, and variety of cases have been its consistent strengths.
About the Author
Jerry A. Hendrix, Ph.D., is Professor Emeritus at American University, Washington, DC, where he taught for 37 years. He is an accredited member of the Public Relations Society of America.
Public Relations Cases (with InfoTrac),Jerry A. Hendrix,Wadsworth Publishing,0534606105,Business & Economics,Business / Economics / Finance,Business/Economics,Case studies,Public Relations,Publicity,United States,Business & Economics / Industries / Media & Communications Industries
Mathematics Book
Public Relations Cases (with InfoTrac)
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