Marketing Professional Services - Revised
Marketing Professional Services - Revised
Editorial Reviews
Book Description
Thoroughly revised and updated resource, the authors make complex marketing concepts easy to grasp and ready to put into action. Covers the marketing process.
About the Author
Philip Kotler, Ph.D. is the S.C. Johnson & Son distinguished professor of international marketing at the Kellogg Graduate School of Management at Northwestern. He is the author of multiple titles including Marketing Management, 5E, and Principles of Marketing, 8E and the most recent trade title Kotler on Marketing. Paul Bloom, Ph.D. is a Professor of Marketing at the University of North Carolina at Chapel Hill. He also consults and is active in the American Marketing Association. Thomas Hayes, Ph.D. is a Professor of Marketing at Xavier University, Cincinnati, Ohio.
Marketing Professional Services - Revised,Philip Kotler,Thomas Hayes,Paul N. Bloom,Prentice Hall Press,073520179X,Advertising & Promotion,Business & Economics,Business / Economics / Finance,Business/Economics,Marketing,Marketing - General,Professions,Business & Economics / General
Mathematics Book
Marketing Professional Services - Revised
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