Strategic Market Management (Strategic Market Managment)
Editorial Reviews
Book Description
Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike. -- Robert L. Joss, Dean of the Graduate School of Business, Stanford University The Leading Authority-Now Revised! Completely revised and updated, David Aaker's authoritative book approaches strategy development from an external perspective driven by a structured analysis of customers, competitors, market trends, and the broader environment. It shows how to build on strategic analysis to create business strategies that will be relevant and compelling to customers, sustainable to competitive attack, and draw on assets and competencies of the organization. Additional topics such as strategic investment, strategic positioning, growth options, global strategies, and organization building provide guidance to strategists. Highlights of this Seventh Edition include: Seven new cases include The Energy Bar Industry, Competing against Wal-Mart, Xerox: The Early Years, Hobart, Dove, Intel, and Samsung Electronics. New discussion questions , more than 65 in all, make the text an even more valuable classroom tool. New and revised coverage of such timely topics as emerging submarkets and the relevance challenge, the distinction between fads and trends, disruptive vs. sustaining innovation, and more. An emphasis on creating customer-oriented business strategies with a value proposition that is relevant, meaningful, and sustainable.
Book Info
Introduces a long-term perspective that may help a business avoid weaknesses or problems caused by the dominance of short-term goals or operational problems. Provides methods & structures to create entrepreneurial thrusts. The key problem is how to support both efficiency & an entrepreneurial spirit. Paper. DLC: Marketing - Management.
--This text refers to an out of print or unavailable edition of this title.
Strategic Market Management (Strategic Market Managment)
Strategic Market Management (Strategic Market Managment),David A. Aaker,Wiley,0471484261,Accounting - General,Advertising & Promotion,Business & Economics,Business / Economics / Finance,Business/Economics,Management,Marketing,Marketing - General,Marketing Management,Business & Economics / Accounting / General,Business & Management
Strategic Market Management (Strategic Market Managment)
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