RelationShift: Revolutionary Fundraising
Editorial Reviews
Book Description
Most fundraisers attempt to raise money while laboring under profound misconceptions about where charitable giving really comes from.
Master fundraiser Michael Bassoff and personal growth motivator Steve Chandler explode the 20 most damaging myths found inside non-profit organizations today.
Find out if you are making the mistakes these myths lead to. Learn how to reverse those mistakes and bring in really enormous amounts of money for your cause.
This revolutionary and innovative system has succeeded at the University of Arizona and the University of Medicine and Dentistry in New Jersey, as well as with many smaller churches, schools, arts groups and other non-profit groups.
This stunning breakthrough in raising money is based on a SHIFT in focus and attention, away from what you are going to GET and toward what you are going to GIVE.
Once you learn to have your board and staff and everyone involved with your cause GIVE to your donors, your money problems are over.
The 20 myths must leave your system, though, immediately. This book identifies each of the 20 ("A Down Economy Is Bad For Fundraising," "Big Money Comes from Big Companies," "It Takes Money to Raise Money," "We've Got to Get the Word Out," "Your Board is Undermotivated," "Only Rich People Can Help You," etc.) The book then gives you the exciting new alternative to the myth, the way to SHIFT the relationship between the donor and the organization so that the donor is grateful to YOU and gives more and more.
RelationShift: Revolutionary Fundraising,Michael Bassoff,Steve Chandler,Robert D. Reed Publishers,1885003935,Business & Economics,Business / Economics / Finance,Business/Economics,Corporate Finance,Finance,Fund raising,Nonprofit Organizations & Charities,Nonprofit organizations
RelationShift: Revolutionary Fundraising
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