Market-Driven Strategy: An Executive Guide to Health Care's Integrated Environment

Market-Driven Strategy: An Executive Guide to Health Care's Integrated Environment

Market-Driven Strategy: An Executive Guide to Health Care's Integrated Environment

Editorial Reviews
Review
"This book is an excellent resource to help ensure that your planning process is thorough and comprehensive. An excellent planning tool!" (Thomas H. Hansen)

"Market-Driven Strategy combines fresh insights from health care organizations with private sector-tested methods. The result is a detailed but nonacademic playbook of strategy and planning techniques to win health care consumers and improve market share." (Russell C. Coile Jr.)

"Linda MacCracken's Market-Driven Strategy combines fresh insights from health care organizations with private sector-tested methods. The result is a detailed but nonacademic playbook of strategy and planning techniques to win health care consumers and improve market share." (Russell C. Coile, Jr.)

"A superb resource for the executive leader who wants to spAnd time thinking and planning for the future. Linda MacCracken takes a realistic and customer-oriented approach to the new challenges of integrating the emergence of networks and the mandates of competitive mananged care plans. This book is a must for those leaders building and designing tomorrow's integrated delivery systems." (Philip A. Newbold)

Book Description
Market-Driven Strategy speaks directly to the needs of health care executives, physician leaders, directors of planning and marketing, clinical managers, and professionals throughout the health care industry who formulate and implement organizational strategy.

Filled with practical advice and up-to-date examples, this detailed playbook of strategies and planning pinpoints the breakdowns in the strategic planning process. It describes effective models, activities, and processes for identifying areas of past strategic failure and reveals concepts for ensuring future success. It also examines the key factors for sound and effective strategic decision making: