Editorial Reviews
Book Description
While continuing a strong tradition of sound writing principles and abundant model documents, this new edition of Business Communication integrates spoken, electronic, and written communication situations and strategies?the way communication actually occurs in a dynamic workplace. The digital age demands that our students communicate expertly through an ever-expanding number of communication options?from traditional paper documents to e-mail, instant messaging, web communications, voice and wireless technologies, and whatever technology evolves next. You?ll see this integrated business strategy applied throughout the text.
About the Author
Dr. Carol Lehman is a professor of management in the Management & Information Systems Department at Mississippi State University, an AACSB-accredited school. She has more than twenty years of experience teaching business communication. Dr. Lehman earned a bachelor's and master's degrees in business education from the University of Southern Mississippi, and the Ed.D. from the University of Arkansas.
Dr. Lehman teaches organizational communication, a core requirement for all business majors, and an MBA-level multimedia presentations course. Whether traditional or distance, her classroom instruction is supplemented with Web-accessible materials that enrich and enliven the learning experience for the students. Her multimedia presentation students perfect design and delivery of media-rich, dynamic presentations delivered through a variety of distribution points ? live audience and remote audiences through e-mail, CD/DVD, and the Web.
Together with Dr. Debbie DuFrene from Stephen F. Austin State University, Dr. Lehman authors BUSINESS COMMUNICATION, 14th Edition, one of the leading introductory business communication texts. She is actively engaged in research and a frequent presenter at the national and regional meetings of the Association for Business Communication, for which she and Dr. DuFrene sponsor the Meada Gibbs Outstanding Teacher Award. Her consulting and training activities for industry have focused on multimedia development, business presentations, and written communication. Dr. DuFrene is a professor of business communication and information technology in the Department of General Business at Stephen F. Austin State University, an AACSB-accredited school. She has more than 18 years of experience teaching business communication, including 13 years at Stephen F. Austin. Dr. DuFrene earned a bachelor's and master's degrees in business education from Nicholls State University, and the Ed.D. from the University of Houston.
Dr. DuFrene presently teaches business communication--a core requirement for all business majors--and information technology courses, including web design. She also frequently teaches a graduate-level business ethics course, and has completed post-doctoral course work in that field. Classroom instruction is supplemented with web-accessible materials that enrich and enliven the learning experience for students. She has served as a business communication consultant to various organizations from the business, industry, and education sectors including Texas Eastman, Temple-Inland, and Citgo Petroleum Corporation. Training seminars offered have focused on organizational communication, written communication, and time management topics.
Business Communication,Carol M. Lehman,Debbie D. DuFrene,South-Western College Pub,0324272707,Business & Economics,Business / Economics / Finance,Business Communication - General,Business communication,Business report writing,Business/Economics,Commercial correspondence,Communication In Business,Leadership,Skills,Business & Economics / Business Communication
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