Magazine Publishing Industry, The: (Part of the Allyn & Bacon Series in Mass Communication)

Magazine Publishing Industry, The: (Part of the Allyn & Bacon Series in Mass Communication)

Magazine Publishing Industry, The: (Part of the Allyn & Bacon Series in Mass Communication)

Editorial Reviews
Book Description
A complete, insider's guide to the magazine industry, for anyone interested in the business.This book provides a timely, all-inclusive look at this alluring business. It explores advertising, marketing, circulation principles, production, and editorial techniques in detail. It examines the current state of the industry -- social, technological and economic. Part of the Allyn & Bacon Series in Mass Communication.Media professionals, students, and anyone interested in the magazine industry.

From the Back Cover
A complete, insider's guide to the magazine industry, for anyone interested in the business.This book provides a timely, all-inclusive look at this alluring business. It explores advertising, marketing, circulation principles, production, and editorial techniques in detail. It examines the current state of the industry -- social, technological and economic. Part of the Allyn & Bacon Series in Mass Communication.Media professionals, students, and anyone interested in the magazine industry.

Magazine Publishing Industry, The: (Part of the Allyn & Bacon Series in Mass Communication),Charles P. Daly,Patrick Henry,Ellen Ryder,Allyn & Bacon,0205166121,Business / Economics / Finance,Business/Economics,Communication,General,Journalism,Language Arts & Disciplines,Periodicals,Publishing,Publishing Industry And Trade,United States,Language Arts & Disciplines / Communication

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Magazine Publishing Industry, The: (Part of the Allyn & Bacon Series in Mass Communication)

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