Marketing Plan Handbook and Marketing Plan Pro (2nd Edition)

Marketing Plan Handbook and Marketing Plan Pro (2nd Edition)

Marketing Plan Handbook and Marketing Plan Pro (2nd Edition)

Editorial Reviews
Book Description

The Marketing Plan Handbook guides readers through the complete development of a realistic, customized marketing plan, and the Marketing Plan Pro software bundled with the book helps users create practical plans, and allows them to critique sample marketing plans. From the introduction to marketing planning to market analysis, strategic development, and plan implementation, this book covers all aspects of the marketing plan. A great introduction and overview for any business owner, marketing agent, or anyone looking for a practical guide to marketing planning.

Book Info
Practical hands-on supplement enables readers to develop a realistic, customized marketing plan. Offers readers the opportunity to create and critique marketing plans for all kinds of organizations. Softcover. --This text refers to the Paperback edition.

Marketing Plan Handbook and Marketing Plan Pro (2nd Edition)

Marketing Plan Handbook and Marketing Plan Pro (2nd Edition),Marian Burk Wood,Prentice Hall,0131641492,Business & Economics,Business / Economics / Finance,Business/Economics,Marketing,Marketing - General,Business & Economics / Marketing / General

Mathematics Book

Marketing Plan Handbook and Marketing Plan Pro (2nd Edition)

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