The Power of Promotional Products
Editorial Reviews
Book Description
All the usual thinking about branding, recognition, good will and motivation is fine. But how about a more aggressive goal for your next promotional campaign?
Make All Your Marketing and Advertising More Accountable
If you've only ever used promotional products as handouts or giveaways, you're missing the boat. In this insightful book, written by two internationally recognized promotions experts on two continents, you'll discover that the true value of promotional products lies in their ability to reach your prospects affordably, create ongoing awareness and literally quantify the performance of every marketing medium you use.
Inside this book, you'll learn:
* The Four Factors of Successful Promotions
* How to Reap the Benefits of Residual Marketing
* The Big Difference Between Giveaways and Promotions
* How to Balance Budgets, Quality and Quantity
* The Necessity of Having a Purpose for Your Promotion
* How to Choose the Appropriate Product
* Secrets of Saving Time, Money & Headaches with Artwork
* How to Maximize Trade Show Response
* What to Expect from Your Promotional Products Advisor
* Basic Do's and Don'ts of International Gift Exchange
* A Quick Guide to Industry Changes & Buzzwords
* How to Enhance Your Image with Corporate Apparel
* ...and much more
About the Author
Maria Carlton comes from a marketing background that spans nearly 20 years working in the sales, advertising, printing, promotional product and media industries. She also owned and operated her own successful award winning promotional products company for nearly 10 years before selling it to commence her successful coaching and consulting career in 2001. Maria was recently selected by a renowned USA publisher to be one of only a handful of business mentors to contribute to a book called The World’s Greatest Business Mentors.
David Blaise is an entrepreneur and business consultant with over twenty five years experience in direct marketing and advertising, with over a dozen of those years spent in the promotional products industry as a sales representative, sales manager, marketing manager, business owner, sales trainer and coach. He is the author of numerous sales and marketing systems on DVD video, audio CD and cassette, including Sledgehammer Marketing and Top Secrets of Promotional Products Sales. Mr. Blaise is an internationally recognized speaker-trainer and a frequent contributor to many marketing and promotions related magazines.
The Power of Promotional Products,David Blaise,Maria Carlton,Blaise Drake & Company, Inc.,0974100315,Advertising & Promotion,Business & Economics,Business & Economics / Advertising & Promotion,Business & Economics / Marketing / Direct,Business/Economics,General,Marketing - Direct,Marketing - Product Management,Methods,Promotional Items,Sales promotion
The Power of Promotional Products
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