Shake That Brain : How to Create Winning Solutions and Have Fun While You're At It
Editorial Reviews
Book Description
Joel Saltzman teaches readers how to create "surprising, yet inevitable" solutions, no matter the challenge or task at hand. Easily. Consistently. And economically. Shake That Brain! is a collection of creative and inspiring tips and tools for finding solutions in a variety of areas-from sales, marketing, and product creation to ethics, innovation, and the bottom line. Backed by powerful and compelling examples from a wide variety of real-life applications, Joel Saltzman delivers energy, edge-and lots of fun-as he guides readers through a series of proven formulas for creating outstanding solutions, from harnessing the power of opposite thinking to turning your worst ideas into your best ideas ever. Filled with exercises, easy-to-apply formulas, entertaining pop-quizzes, powerful graphics (like innovative credit card designs and "Do Not Disturb" signs), and eye-opening teaching examples from the world of business, technology, advertising, and more, here's a solution-finding guidebook that can be used for succeeding on the job or at home. Joel Saltzman (Los Angeles, CA) is a popular speaker and consultant who teaches people in business to Shake That Brain! and discover solutions for maximum profit. In 2000, he won a national Audie Award for "Best Educational and Training Audio." He began his career in New York, writing and directing educational films and producing commercials for Young and Rubicam. Moving to Hollywood, he wrote sitcoms for Perfect Strangers and The Robert Guillaume Show.
Download Description
Joel Saltzman teaches readers how to create ""surprising, yet inevitable"" solutions, no matter the challenge or task at hand. Easily. Consistently. And economically. Shake That Brain! is a collection of creative and inspiring tips and tools for finding solutions in a variety of areas-from sales, marketing, and product creation to ethics, innovation, and the bottom line. Backed by powerful and compelling examples from a wide variety of real-life applications, Joel Saltzman delivers energy, edge-and lots of fun-as he guides readers through a series of proven formulas for creating outstanding solutions, from harnessing the power of opposite thinking to turning your worst ideas into your best ideas ever. Filled with exercises, easy-to-apply formulas, entertaining pop-quizzes, and eye-opening teaching examples from the world of business, technology, advertising, and more, here's a solution-finding guidebook that can be used for succeeding on the job or at home. Joel Saltzman is a professional speaker, consultant, and bestselling author. He has conducted Shake That Brain! programs for Grey Advertising International, Harley Davidson, the U.S. Department of the Treasury, and Warner Bros. Studios. His work has been called ""witty and rewarding"" by People Magazine and he's the recipient of a national Audie award for ""Best Educational and Training Audio."" His website is www.shakethatbrain.com
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Shake That Brain : How to Create Winning Solutions and Have Fun While You're At It
Shake That Brain : How to Create Winning Solutions and Have Fun While You're At It ,Joel Saltzman,Wiley,0471742104,Business & Economics,Business / Economics / Finance,Business/Economics,Creative ability in business,Creativity,Decision Making & Problem Solving,Industrial management,Leadership,Management,Management - General,Motivational,Business & Economics / Decision-Making & Problem Solving,Management decision making
Shake That Brain : How to Create Winning Solutions and Have Fun While You're At It
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