Guerrilla Advertising (Guerrilla Marketing)

Guerrilla Advertising (Guerrilla Marketing)

Guerrilla Advertising (Guerrilla Marketing)

Editorial Reviews
Book Description
In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.

About the Author
Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.

Guerrilla Advertising,Jay Conrad Levinson,Houghton Mifflin,0395687187,Advertising,Advertising & Promotion,Business / Economics / Finance,Business/Economics,Cost effectiveness,Costs,Management,Small Business Management,Small business,Business & Economics / Advertising & Promotion

Mathematics Book

Guerrilla Advertising (Guerrilla Marketing)

Books:

  1. Guitar People
  2. Hamburg -- The Cradle of British Rock
  3. Hip Hop: Bring the Noise (Stories Behind Every Song)
  4. Historical Musicology : Sources, Methods, Interpretations (Eastman Studies in Music)
  5. Honk! Vocal Selections
  6. Ideas and Styles in the Western Musical Tradition
  7. Industrial Evolution : Through the Eighties with Cabaret Voltaire and Local Government (Poptomes)
  8. Integrating Music into the Elementary Classroom (with CD)
  9. Introduction to Legal Nurse Consulting (Paralegal Series)
  10. Kurt Cobain

Books

books

Books

  1. Great Lodges of the National Parks: The Companion Book to the PBS Television Series
  2. Paranoia Flashbacks
  3. The Making of Independence Day
  4. RADIUS
  5. Organization Theory : Modern, Symbolic, and Postmodern Perspectives
  6. Physics of the Jovian Magnetosphere (Cambridge Planetary Science Old)
  7. Lattice Boltzmann Modeling : An Introduction for Geoscientists and Engineers
  8. Parametrized Relativistic Quantum Theory (Fundamental Theories of Physics)
  9. Points of Origin: Playing With Fire
  10. Summoned to Lead
  11. More Royal Ruby (Schiffer Book for Collectors)
  12. Ready-to-Use Art Deco Alphabets : Eight Decorative Faces in Three Sizes
  13. SPITFIRE: FLYING LEGEND
  14. Riding the Tiger : Tiger Conservation in Human-Dominated Landscapes
  15. National Geographic Traveler: Los Angeles (National Geographic Traveler)
  16. German Books: Deutsche Bücher ~ 49
  17. Pessi und Illusia. Die Elfe, die ihre Flügel verlor
  18. [Die Mainzelmännchen]. 6. Die Mainzel-Männchen fliegen auf den Mond
  19. Crafting and Executing Strategy : The Quest for Competitive Advantage - Concepts and Cases (Strategic Management: Concepts and Cases)