The Publicity Handbook, New Edition : The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage

The Publicity Handbook, New Edition : The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage

The Publicity Handbook, New Edition : The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage

Editorial Reviews
Book Description
Thoroughly updated with information on Internet-based PR campaigns The Publicity Handbook has everything you need to know to win valuable publicity for your product, service or business. Includes step-by-step information on setting objectives and designing an integrated publicity plan, writing press releases, fact sheets and feature stories for all different types of media, as well as extensive checklists and a complete breakdown of sources and services available to publicists --databases, media directories, websites, and more. An indispensable guide whether you are a PR pro or entrepreneur!

Book Info
(McGraw-Hill) Text based on hundreds of interviews with journalists and publicists, offering readers at any level of skill or experience guidelines for working with journalists to create valuable publicity. Also shows how to control crisis situations, coordinate press conferences and media events, and other skills. Softcover. DLC: Public relations--Handbooks, manuals, etc.

The Publicity Handbook, New Edition : The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage

The Publicity Handbook, New Edition : The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage,David R. Yale,Andrew J. Carothers,McGraw-Hill,0844232424,Advertising & Promotion,Business & Economics,Business / Economics / Finance,Business/Economics,Handbooks, manuals, etc,Journalism,Public Relations,Business & Economics / Public Relations

Mathematics Book

The Publicity Handbook, New Edition : The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage

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