Event Marketing : How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series)

Event Marketing : How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series)

Event Marketing : How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series)

Editorial Reviews
Book Description
Authored by a well-known figure in the field. * Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising. * Individual chapters address the differences involved in marketing different types of events. * Examines future trends and key issues such as how to reach new event attendees. * Includes appendices with sample forms, contracts, and more.

Download Description
Authored by a well-known figure in the field.
* Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising.
* Individual chapters address the differences involved in marketing different types of events.
* Examines future trends and key issues such as how to reach new event attendees.
* Includes appendices with sample forms, contracts, and more.

Event Marketing : How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series)

Event Marketing : How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series),Leonard H. Hoyle,Wiley,047140179X,Advertising & Promotion,Business & Economics,Business / Economics / Finance,Business/Economics,Industries - Hospitality, Travel & Tourism,Marketing,Public Relations,Special events,Business & Economics / Hospitality, Travel & Tourism,Sales & marketing

Mathematics Book

Event Marketing : How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series)

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