While You're Reading
While You're Reading
Editorial Reviews
Book Description
This book is about everything that happens while you’re reading, in front of your eyes and inside your head; and about what type designers, typographers and graphic designers bring to a page to make reading happen.Two examples of tantalizing questions will be answered: How is it possible to read without seeing any letters? How much hidden typographic knowledge does the average reader possess? Other subjects covered in this book include: legibility; the philosophy of typographic layout; invisible typography; pattern recognition; the reading process; engrams; the ergonomics of letterforms; letterform familiarity and use; typeface choice; type design; negative space and illusions; the role of the serif; the universe of signs; typography & language, and more. Gerard Unger is a prominent typeface designer, graphic designer, author, and design educator. He is based in Bussum, The Netherlands.
While You're Reading,Gerard Unger,Mark Batty Publisher,0976224518,Art,Art & Art Instruction,Design - Book,Graphic Arts - General,Pop Arts / Pop Culture,Popular Culture - General,Typography
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