Ad Hoc Arabism: Advertising, Culture, and Technology in Saudi Arabia

Ad Hoc Arabism: Advertising, Culture, and Technology in Saudi Arabia

Ad Hoc Arabism: Advertising, Culture, and Technology in Saudi Arabia

Editorial Reviews
Book Description
Ad Hoc Arabism is a revealing look at advertising and consumer culture in Saudi Arabia. Through careful study of the marketing strategies and hidden meanings behind the advertisements featured in a leading Saudi women's magazine, Roni Zirinski examines the process whereby international advertisers strip products of any cultural overlay, and then reattach them to local historical symbols. Each chapter is devoted to a specific family of products, such as watches, cars, food items, cosmetics, and electronics. This book provides an invaluable exploration of the inner workings of global advertising through a deep understanding of the cultural economics of the Middle East.

About the Author
Roni Zirinski is a researcher at the Center for Middle Eastern Studies and the Program in Science, Art, and Communications Studies at Harvard University. He is the recipient of the 2000 Rabin-Peres and the 2000 Tami Steinmetz Peace Research Awards.

Ad Hoc Arabism: Advertising, Culture, and Technology in Saudi Arabia,Roni Zirinski,Peter Lang Publishing,0820474452,Advertising,Advertising & Promotion,Business / Economics / Finance,Communication,Ethnic Studies - General,Journalism,Mass Media - General,Performing Arts,Performing Arts/Dance,Popular Culture - General,Saudi Aarabia

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